15 Best (VetBiz) Startup Books You Should Read

Whether you’re just starting a business or are a veteran entrepreneur, startup books are one of the many ways to get inspiration and to stay motivated. If you think you’re in over your head, or are just plain curious about what others have been through, startup books are a great resource full of entrepreneur advice, strategies, and inspiration. There are so many options to choose from, though, that selecting just a few to check out from your local library can become an overwhelming task in itself.

That’s why we’re here to help. This list includes some of the best startup books to help you get your business off the ground, find VC funding, be a supportive leader, and stay inspired—no matter the problems you’re facing.

15 best business startup books to read

1. “The Startup Owner’s Manual” by Steve Blank

The startup process laid out in “The Startup Owner’s Manual” is taught at elite universities such as Stanford, Berkeley, and Columbia. Luckily, you can get those lessons without paying for tuition, making this one of the best startup books on our list.

While most people view starting a business as a nebulous, complicated process, it’s not. This book lays out each step you need to take to get a successful startup business into operation. With over 100 charts and graphs and 77 checklists, this startup book gives you specific, actionable steps to start a business.

2. “Who” by Geoff Smart and Randy Street

One of the biggest mistakes made in business isn’t in marketing, product, or execution—it’s in hiring. Hiring the best employees to be on your staff can make all the difference in your business success. That’s why “Who” is one of the best startup books out there.

“Who” covers simple steps that anyone can put into place to improve hiring. This book teaches you how to ensure you’re hiring the right person for the job, no matter if that’s a new CEO, a front desk manager, or a marketing manager. When you’re in the early days of startup life, you’re the one responsible for shaping a healthy, dynamic culture—and learning how to hire the right people is a huge part of that.

3. “You Are a Badass at Making Money: Master the Mindset of Wealth” by Jen Sincero

Most entrepreneurs get into startups because they love the hustle of creating and operating a business. But the potential to make a great salary doesn’t hurt, either.

Jen Sincero’s “You Are a Badass at Making Money: Master the Mindset of Wealth” is an easy-to-read guide that includes personal anecdotes and bite-sized lessons on how to shift your mindset and focus on wealth.

Instead of being a victim of circumstances, Sincero teaches you to shape the world around you to make as much money as you want. As an entrepreneur or startup owner, you’ve already taken the first steps toward achieving that goal—follow Sincero’s advice to go even further.

4. “Zero to One” by Peter Thiel

“Zero to One” has been recognized as one of the best startup books, so if you haven’t yet read this book, you should consider doing so. Peter Thiel, co-founder of PayPal and an early Facebook investor, is known as a controversial figure, but his book “Zero to One” is full of challenging ideas backed up by compelling justifications that are hard to ignore.

While this guidebook is aimed at those building a technology startup, there are plenty of ideas that you can take away from “Zero to One,” regardless of your industry. Use this book to challenge your preconceived notions about what startup or small business life looks like.

5. “Leading at the Speed of Growth” by Katherine Catlin and Jana Matthews

As a startup founder, you are the leader of your baby company. If you’re doing things right, you might find yourself in periods of extreme growth where things feel chaotic and out of control. The authors of “Leading at the Speed of Growth” have written this book to help you navigate those growth stages and prepare yourself for the next phase.

This guide includes a list of what to do and what not to do at each of the three stages of entrepreneurial growth: initial growth, rapid growth, and continuous growth. This book also includes stories from over 500 entrepreneurs to teach, inspire, and influence the decisions you make to become a great leader during times of growth.

6. “Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity” by Kim Scott

What better way to learn how to operate your business than by hiring a CEO coach? But what startup entrepreneur can afford that?

Author Kim Scott has worked as a CEO coach at top companies such as Dropbox and Twitter. Luckily, for the price of her book, “Radical Candor,” you can get her wisdom and lessons on how to provide feedback, listen, and give praise the way any good CEO should.

This New York Times bestseller provides a simple framework on how to be a better boss, making it an invaluable read in your startup books collection. If it worked at successful tech companies, why shouldn’t it work at your startup?

7. “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” by Ben Horowitz

As one of Silicon Valley’s most respected and experienced entrepreneurs, it’s no wonder Ben Horowitz’s book is listed as one of the best startup books.

Whether you’re a veteran entrepreneur or just getting started with your first startup, “The Hard Thing About Hard Things” has plenty of advice to help you make the difficult decisions that you’ll have to face while operating your new business.

As a bonus, you’ll get to enjoy Ben Horowitz’s trademark humor and wit while you read.

8. “Founders at Work” by Jessica Livingston

While many of the best startup books feature information you need to get started, they can also be a bit dry and boring. “Founders at Work” by Jessica Livingston features engaging interviews with company founders, who share stories from the early days of their companies to inspire you.

In just one book, you can get startup advice from founders and co-founders at Apple, Microsoft, Google, Flickr, PayPal, and Hotmail—to name only a few. Be a fly on the wall and find out how they made it work with this awe-inspiring guide.